http://en.wikipedia.org/wiki/Cultural_imperialismCultural imperialism is the act of a nation imposing it's cultural values onto another, usually weaker, nation. Cultural imperialism can take the form of an active, formal policy or a general attitude. A metaphor of colonialism is employed: the cultural products of the first world "invade" the third-world and "conquer" local culture. In the stronger variants of the term, world domination (in a cultural sense) is the explicit goal of the nation-states or corporations that export the culture. The term is usually used in a pejorative sense, usually in conjunction with a call to reject foreign influence.
Sui-Nam Lee observed that "communication imperialism can be defined as the process in which the ownership and control over the hardware and software of mass media as well as other major forms of communication in one country are singly or together subjugated to the domination of another country with deleterious effects on the indigenous values, norms and culture." Ogan saw "media imperialism often described as a process whereby the United States and Western Europe produce most of the media products, make the first profits from domestic sales, and then market the products in Third World countries at costs considerably lower than those the countries would have to bear to produce similar products at home."
Some believe that the newly globalised economy of the late 20th and early 21st century has facilitated this process through the use of new information technology. This kind of cultural imperialism is derived from what is called "soft power". The theory of electronic colonialism extends the issue to global cultural issues and the impact of major multi-media conglomerates, ranging from Viacom, Time-Warner, Disney, News Corp, Sony, to Google and Microsoft with the focus on the hegemonic power of these mainly US-based communication giants.
С други думи тъмната страна на глобализма, или как Бъгс Бъни утрепа дяволчето Фют.
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